U.S. consumers increase preference for organic fresh produce
Near double-digit growth in organic sales highlighted retail sales in the first quarter of 2021 in the U.S., according to a new report from the Organic Produce Network and Category Partners. The total organic fresh produce sales for the first quarter of 2021 increased from the same quarter in 2020 and topped 2,2 billion USD. Organic fresh produce sales and volume in the first quarter of 2021 maintained a trend established in March of last year, according to the report, with elevated sales across the entire supermarket, as consumers continued at-home eating considering restaurant closures.
The question now, with pandemic shutdowns lessening, is how fast consumers will return to pre-pandemic shopping habits. “Once again, sales of organic fresh produce continue to be a major growth opportunity for retailers across the country,” Matt Seeley, CEO of Organic Produce Network, said in a news release. “At the same time, as the country enters a post-COVID environment, with restaurants reopening and other foodservice options available, it appears the double-digit growth rate will be slowing.” Organic produce continues to outshine the total produce department, according to the report. The first quarter 9,3% year-over-year sales growth for organic compares with conventional produce sales growth of 2,9%. The report said organic fresh produce volume grew by 5,7%, while conventional volume saw a decline of 0,6%, according to the report.
“Within the top 10 categories, fresh herbs (up 28,2%), lettuce (up 34,7%), and tomatoes (up 14,7%) generated the largest percentage gains in dollars,” Steve Lutz, senior vice president for insights and innovation at Category Partners, said in the release. “In terms of Q1 volume, bananas, carrots, and apples rank as the top drivers of organic volume at retail, generating a remarkable 37% of total organic volume. Bananas alone drive 17% of all organic volume.” Year-over-year organic sales and volume increases during the first quarter of 2021 were strong in every region of the U.S., according to the report. The West and Northeast are historically the strongest regions for organic produce sales and the two regions generated the highest increases in dollar growth.
Source: The Packer Date: April 21st, 2021
Effects on Costa Rica exports
Costa Rica is well known internationally as an agricultural products provider, currently the country is the 1st pineapple exporter in the world, 3rd in banana and 2nd in cassava. The variety of soils and the 12 microclimates are the perfect mix for fresh produce with high quality and uniqueness. From roots to exotic fruits, all this experience gained as exporters have opened the doors to explore more sustainable and environmentally friendly crops.
A recent study from PROCOMER, indicates that Costa Rica has 22.150 acres of certified organic products (2018), 3% more than that reported during the previous year. The offer of Costa Rica is based mainly on fresh fruit such as bananas and pineapple, as well as cocoa, sugar cane and coffee. Vegetables, and spices complete the offer of fresh products. On the other hand, juices, jams and purees made from organic fruits make up the supply of processed foods.
If you are interested in learning more about the Costa Rican offer in the organic sector, you can contact us at newyork@procomer.com
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