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Exports News Icono Calendario 26 February 2018

Costa Rica’s food industry promotes high-value goods in the Middle East

 

  • Costa Rica has participated in this trade show since 2016.

San José, February 20, 2020. The offer of differentiated foods in Costa Rica is exhibited at the most important trade show of the sector in the Middle East: Gulfood 2020. The event, which brings together over 98,000 visitors and more than 5,000 exhibitors from 193 countries, took place from February 17 to 20 in Dubai, United Arab Emirates.

“Since 2016 we have been working to publicize and position the diversification and sophistication of Costa Rican food in the Middle East through the Gulfood trade show. As a result of this constant participation, successful business transactions have been achieved, such as the placement of banana puree in New Zealand,” stated Álvaro Piedra, Director of Exports at PROCOMER.

Ronald Segura, President of Costa de Oro, commented that this second visit to the Gulfood trade show has been quite positive for his company. “This event demonstrates great potential for the introduction of 100% finished and high added value products, where we can sell our brand. The quality of the buyers that participate is very high, and that makes meetings and monitoring the process of the negotiation much easier.”

Piedra added that one of the most important reasons for national exporters to participate in this type of trade show is that they have the opportunity to learn about the competition, the culture and dynamics of the market, and consumer trends in the Middle East and other markets.

The food industry represents 13% of Costa Rica’s exports of goods. In 2019, this sector exported $1,530 million US dollars and the products with the highest growth were: syrups and concentrates (+ $38 million), preserved fruits (+ $5 million) and preparations for making beverages (+ $4 million).

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